Back to School 2025
Target is here for guests as they enter another exciting school year—delivering a bright, joyful and aged-up experience that celebrates teachers and prepares parents.
Scope: landing page (x2), teacher page, NEW wish list experience + email & push support
BTS Landing Page
Copywriter: Melissa Loth • Designers: Deborah Turney & Justin Meyers
BTS Landing Page (refresh)
Copywriter: Melissa Loth • Designers: Deborah Turney & Justin Meyers
Teacher Supplies & Decor
Copywriter: Melissa Loth • Designers: Deborah Turney & Justin Meyers
Teacher Wish List
Copywriter: Melissa Loth • Designer: Deborah Turney
Drivers, Emails & Push Notification
Copywriter: Melissa Loth
Subject line: Welcome to the one-stop teacher shop 🍎
Subject line: Open for epic back-to-school deals 🧃👕