Leadership Experience

Email Copy Lead

Recognized leader across the email and push channels, taking on many ACD-level responsibilities including leading creative reviews, contributing strategic insights, shaping style recommendations, resolving style guide questions and driving innovation within the email workstream.

My leadership in this space has delivered measurable impact, including:

  • Introducing subject line testing that increased engagement (+15% lift in traffic) and is now part of standard practice

  • Developing and launching an elevated C1 (hero) component—now live and delivering more on-brand, high-impact creative

  • Overhauling the email and push notification style guide to align with 2025 standards

One Team Copy Lead

Identified an opportunity for ongoing communication during the launch of the "One Team" working model with TCB (Target Creative Bangalore).

Anticipating potential challenges for the TCB copy team as they transitioned to new digital responsibilities, I proposed and volunteered to serve as a “global copy liaison.”

To streamline collaboration, I created and continue to manage the "One Team Writer Support" Slack channel—offering real-time responses, updates and dedicated training sessions as needed. This effort helped ensure a seamless transition and was praised by TCB leaders as a best-in-class example of cross-functional partnership.

Digital Content Systems & Innovation Lead

Copy representative and leader in a high-visibility, cross-functional role focused on advancing digital innovation, tooling and process improvements. In this space, I advocate for copywriters’ needs, surface opportunities, guide cross-team communication and help shape solutions that strengthen creative workflow and quality.

My leadership in this area has delivered meaningful impact, including:

  • Championing copywriter requirements within innovation workstreams, resulting in more intuitive tooling and processes

  • Hosting Slingshot demos and Q&A sessions to help drive adoption, expand understanding and promote enhancements that improve efficiency and collaboration

  • Influencing roadmaps by providing clear feedback and advocating for copy-first considerations in new tools and features

Onboarding Coach & Mentor

Widely regarded as the go-to onboarding resource for writers transitioning into digital, equipping them with the tools, knowledge and skills needed to excel in a new channel.

Recognized by partners for providing exceptional leadership, clarity and mentorship that accelerates ramp-up and long-term success.

Additionally, I am frequently tapped to mentor team members looking to move into creative roles or evolve their career goals. I’ve also helped coach and develop junior writers, leveraging my experience to provide guidance, inspiration and opportunities that foster confidence and support growth.